As consumers’ attention spans continue to decrease, packaging has become a primary communication tool for brands. The only inescapable one.

“A Guide to Winning at the Shelf: How to Communicate Brand Identity and Make Emotional Connections with Consumers Through Packaging”, dives deep into:

• The neuroscience of human emotions and how they drive purchase decisions.
• How to create emotional connections and establish brand identity through packaging.
• 12 fundamental human emotions that motivate subconscious consumer decisions.
  
  

Discover how understanding the subconscious influences of packaging on consumer behavior can help your brand stand out and build lasting loyalty.